Does Target Offer Senior Discounts?

According to the U.S. Census Bureau, there were over 58 million people aged 65 and older in the United States in 2023—a number expected to rise significantly in the coming years.

With that many older adults, you’d think every major retailer would jump at the chance to offer senior discounts. So, does Target offer senior discounts in 2025? The short answer: No, Target does not currently offer a senior discount.
Why Doesn’t Target Offer a Senior Discount?

Target is one of the largest retailers in the U.S., with nearly 2,000 store locations across all 50 states. Unlike some regional grocery chains or smaller businesses, Target has taken a universal pricing approach.

Here’s what that means:

• Consistency Across All Customers: Instead of segmenting based on age or income, Target prefers to keep prices the same for everyone.
• Digital-First Focus: With a heavy emphasis on the Target Circle Rewards program, weekly sales, and app-based coupons, Target leans more toward digital savings than in-person markdowns.
• Operational Simplicity: By not offering tiered discounts, the company avoids potential confusion at checkout or disputes over age verification.

But don’t worry—this doesn’t mean seniors are left out in the cold.

Smart Ways Seniors Can Save at Target (Even Without a Senior Discount)

Just because there’s no age-based markdown doesn’t mean there aren’t discounts. Let’s look at 7 proven strategies seniors (or anyone) can use to save money at Target in 2025:

1. Join the Target Circle Program

Target Circle is 100% free to join and offers:

• 1% cashback on every eligible purchase (redeemable later)
• Personalized deals and exclusive member-only coupons
• Birthday gifts
• Community support voting (where Target donates on your behalf)

In May 2025, Target Circle offered 20% off vitamins and supplements—perfect for health-conscious seniors.

2. Use Weekly Ads and Digital Coupons

Target releases weekly ads both online and in-store. Seniors who still love paper flyers can check local newspapers or the store entrance.

Tip: Visit https://weeklyad.target.com to view digital flyers.

Coupons can also be found in the Target app or from platforms like:

• Rakuten
• RetailMeNot
• Honey

3. Download and Use the Target App

Using the Target app helps track:

• Active deals
• Target Circle rewards
• Price alerts
• Pickup and delivery discounts

Many seniors are becoming increasingly tech-savvy—this is a free and easy way to stretch your dollar further.

4. Apply for a Target RedCard (Debit or Credit)

Seniors who prefer physical cards will love the RedCard, which offers:

• 5% off every purchase (online and in-store)
• Free 2-day shipping
• Extended return windows

Whether it’s groceries or medications, this is one of the best consistent discounts available at Target.

5. Take Advantage of Price Matching

Target has a Price Match Guarantee. If you find a lower price at select competitors (like Walmart, Amazon, CVS, or Walgreens), Target will match it.

Note: You must request the match at the time of purchase or within 14 days.

This is great for seniors on a fixed income who shop smartly.

6. Shop During Clearance Events and Seasonal Sales

Target holds end-of-season clearance on:

• Holiday decorations
• Clothing
• Electronics
• Furniture

Discounts range from 30% to 70%, especially after holidays like:

• Christmas
• Easter
• Fourth of July

I always shop the day after Christmas at Target,” says Ruth, 71, from Ohio. “I’ve bought wrapping paper for 90% off!

7. Use Same-Day Delivery or Drive-Up Services

Not exactly a “discount,” but a real value-add for older adults who prefer not to shop in-store.

Target offers:

• Free Drive-Up Pickup
• Same-Day Delivery via Shipt (often free for Circle members or RedCard holders)

This saves both time and gas money, not to mention reducing physical strain.

Do Any Competitors Offer Senior Discounts?

Let’s compare Target’s approach with a few other big names:

Retailer	Senior Discount?	Age Requirement	Details
Kohl’s	Yes	60+	15% off every Wednesday
Walgreens	Yes	55+ (with Balance Rewards)	20% off on select “Seniors Day”
Goodwill	Varies by location	55+ or 60+	10%-20% off select days
TJ Maxx	No official policy	—	Some stores offer 10% senior discounts
Walmart	No	—	Similar to Target—uses rollback prices and app-based savings

As you can see, Target isn’t alone in skipping senior discounts. But Kohl’s and Walgreens stand out if you’re looking for regular, age-based savings.

More Opportunities: Comcast Senior Discount Offer

What Do Seniors Think About Target’s Policy?

A recent survey conducted by Statista in 2024 revealed:

• 67% of seniors aged 65+ said they prefer digital coupons over in-store discounts
• 74% want consistency in pricing rather than age-specific deals
• Only 38% were aware of Target Circle before being introduced

This data shows that many seniors are open to alternative ways of saving, especially through loyalty programs.

Tips for Seniors to Maximize Target Savings

To wrap up this section, here’s a quick checklist:

• Sign up for Target Circle
• Download the Target App
• Use your RedCard for automatic 5% off
• Check weekly ads every Sunday
• Use price matching when possible
• Stack coupons during clearance sales
• Shop online for convenience

Even without a “Senior Discount,” these methods can easily stack up to 20%-30% in total savings.

Final Thoughts: Is Target Still Worth It for Seniors?

Absolutely. While Target doesn’t provide a traditional senior discount, it makes up for it with digital rewards, flexible pricing, and tons of convenience. With a RedCard and Target Circle account, seniors can save money consistently, even without flashing an ID for a markdown.

Sure, competitors like Kohl’s and Walgreens do offer senior-specific perks—but Target delivers reliable discounts to everyone, not just those 60 and up. In short, Target is still a senior-friendly shopping destination—you just have to know how to shop smart.

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